Press Release: Adaptive Corporation Adds New Executives to Grow PLM and Additive Manufacturing Businesses



March 25 , 2019 — HUDSON, OHIO – Adaptive Corporation, the leading Digital to Physical Product Lifecycle Company, recently named Michael Conley as their new VP of Sales and Tim Weatherford as Business Manager for their 3D Printing Line.  Wayne Tanner, former VP of Sales and Services has been promoted to Chief Operations Officer (COO).  The two new executives, in combination with Tanner’s expanded role, help strengthen the expanding Adaptive team and enable better focus and growth in strategic business areas.

“Michael Conley brings a wealth of experience to our Adaptive team,” stated Eric Doubell, CEO of Adaptive Corporation. “Michael comes to us most recently from Tata Technologies where he was responsible for driving PLM business and was recognized for his performance. Prior to Tata, Mike worked at a highly successful PLM reseller where he continually accelerated revenue until the organization was acquired by Dassault and MSC.  He has a track record of continued success with building high performance teams, and we look forward to leveraging his expertise to help Adaptive drive our sales organization forward.”

“Tim Weatherford brings both PLM and 3D printing expertise to our organization, having worked independently as an additive manufacturing consultant and implemented various 3D printer technologies and products,” said Doubell. “Over his career, he has been a pioneer in the additive manufacturing space, combining his PLM experience with helping manufacturers innovate using 3D printers for prototyping, tooling and more.   We are planning to accelerate our 3D printing business at Adaptive, and Tim will help our manufacturing customers take full advantage of our digital-to-physical product-life-cycle management offerings.”

About Michael Conley

Over a 20-year career in sales management and marketing, Michael has focused on excellence in the PLM industry. He has achieved President’s Club and leadership awards 7 out of 7 years and was requested by Daratech to speak on Building a Winning Culture in a Field Sales force. He was responsible for 8 acquisitions.  His intentions are to help grow and build company value.

Michael was “employee number one” for an early entrant in the PC-Based CAD CAM industry that produced revenues that over time accelerated from a million dollars a year to 2 million a week; his team was acquired by Dassault Systems and MSC Software.  As EVP of North American sales, he carried a quota of $250 million for the publicly traded NYSE: MSC Software.  Michael was a key member of the only executive team that converted private equities to public in the PLM industry.  He also served in an organizational role for two years as President for the PTC Channel Leading Tech-30 and earned distinctions such as advisory council selection, PTC #1 Fast Growth VAR recipient, and revenues 315% YOY.  He is a two-time All American and holds a dual degree in management and marketing from Cornell University.

About Tim Weatherford

 Tim Weatherford is a seasoned executive, having spent more than 20 years in the product-life-cycle management and additive manufacturing industries.  Tim has been at the forefront of the shift to additive manufacturing and operated an independent consulting company focused on adopting 3D-printing technologies, providing sales and support for AutoDesk, PTC, Oracle and additive manufacturing systems from HP 3D, Shining 3D and DesktopMetal.  He specializes in Lean Product Development, CAD/CAM, PLM and collaboration tools. At Adaptive, Tim’s role will focus on driving the 3D printing line of business, which is centered on the Markforged 3D Industrial carbon fiber and metal printer lines.  Tim holds a degree from Indiana University – Purdue.

About Adaptive Corporation

Adaptive Corporation is the leading Digital-to-Physical Product Lifecycle Company that helps streamline business processes, reduce costs and improve efficiencies for customers who need to bring new products to market. Adaptive’s growth is powered by working closely with its 500+ customers to overcome the challenges around product development. Our customer base includes leading manufacturers of industrial and consumer products and the suppliers that provide the underlying sub-systems. Adaptive’s unique Digital-to-Physical product portfolio includes CAD/CAM, CAE, PLM, business analytics, metrology, and 3D printing solutions from leading IT providers. Adaptive is a 2019 Platinum Partner with Dassault Systèmes, and represents all aspects of their 3DEXPERIENCE platform. Using a combination of reseller offerings, the Adaptive team crafts best-in-class solutions that help our customers shorten development and production cycles throughout product planning, development, manufacturing, and after-market service processes. For more information, visit


PR Contact:

Juliann Grant

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