Adaptive Corporation joined 499 other businesses as part of the #DSC500 promotion. We completed the 200-mile sprint at the NASCAR DC Solar 200, held on March 10th at the ISM Phoenix Raceway. Driver Matt Tifft drove to a seventh-place finish (his best this year) in the fourth race of the season.
The campaign sponsored by Dollar Shave Club, a men’s grooming brand, was originated by Matt as a way to give back to the National Brain Tumor Society after being diagnosed and eventually making a full recovery from a brain tumor last year.
The Adaptive Corporation logo was selected from thousands of entries and was featured on the rear panel of car #2.
“We were pleased to be included in the #DSC500 promotion and support the National Brain Tumor Society with other small businesses across the country,” said Juliann Grant, VP of Marketing of Adaptive Corporation. “We appreciated the chance to participate in the NASCAR race and support the National Brain Tumor Society.”