Good customer relationships helps Product and Requirement Managers to capture customer requirements throughout the product development process to delight customers and ensure market success. Translating the “voice of the customer” into data-driven requirements that define new products improves the development process by connecting product features and capabilities directly to customer needs. Full traceability of requirements reduces process complexity and leads to better decision making when making time-to-market vs. functionality trade-offs.
Requirements management helps:
- Capture customer needs and drive downstream development by planning new products with the greatest market impact – enables you to co-create with your customers
- Prioritize requirements based on value delivered
- Model systems with interactions and analyze the impact on the experience